英语广告作文

篇一：英语作文广告

The （Advertising） Advertisement

Advertisements can be seen everywhere in modern society.在现代社会中，广告随处可见，

no matter where you get around in a city or even in the countryside, it is pretty easy for you to find one or two signs introducing a product. 无论身在何处你在城市周围，甚至在农村，这是你很容易找到一个或两个标志的产品介绍。

They appear on the TV screen. They occupy a conspicuous place in newspapers and magazines. They are displayed or painted on walls and even on buses. Indeed, it is difficult nowadays to find a public place without advertisements.

它们出现在电视萤光幕上，在报纸和杂志上也占有显著地位。它们展示或画在墙上，甚至在公车上。说实在的，今天在公共场所，很难没有广告。

The ads can be about everything from selling mobile phone, renting houses, treating difficult diseases to producing fake diplomats.（from domestic articles to machinery, from toys to aircrafts.）It’s no exaggeration that we live in the world of advertisement. 广告的内容可以关于任何东西：从卖电话到租房，从治疗疑难杂症到办假证。／（从家用物品到大型机器、从玩具到航天器） 毫不夸张的说，我们生活在一个广告世界里。

It is true that in economic activities advertisements play an important role. 广告在经济活动中，确实扮演了重要角色。 They tell people about new products and help promote sales.它们告诉大众新产品，并且有助销售

The advantage of the ads is self-evident. 广告的优点很明显。

Firstly, For the manufacturer, they can take advantage of the ads to project the characters of their products so as to seize the vision of the consumers and gain them huge profits.

首先，对于商家而言，他们可以利用广告展示自己商品的特点，以便抓住消费者的视线来获取利润。

Secondly, consumers can expect to have a best price by comparing and contrasting the prices and specifications of the commodity advertised by different suppliers.

其次，消费者可以期望有比较和对比价格和商品规格由不同供应商的广告最好的价格。

However, we cannot belittle the disadvantages of the ads.然而，我们也不能小视广告的缺点。

①To many ads do spoil our daily life and waste our time. They interrupt the TV programs, filling our letterbox, and ruin our appreciation of nature in place of interests. People often feel burdened with the ads instead of satisfying with them. ①太多的广告会搞乱我们的生活并浪费我们宝贵的时间。它们打断电视节目，塞满我们的信箱，损毁了我们对自然的欣赏代替兴趣。人们通常对它们感到负担而不是满足。

Unfortunately some of the advertisements are not true. They cheat consumers one way or another.

不幸的是，有些广告不诚实，它们千方百计欺骗消费者，

Nowadays there are a lot of false advertisements in society. They have caused many harms to society. Generally, their harms can be listed as follows.

现在有一些虚假广告在社会上很多。他们造成了许多危害社会。一般来说，他们的危害可以列举如下。

First, they exaggerate the functions of the goods they advertise and mislead consumers.

首先，他们夸大宣传他们的商品，误导消费者的功能。

Second , some advertisements contain obscene contents and bring about spiritual pollution.

其次，一些广告含有淫秽内容，带来精神污染。

②On the other hand, some of the ads are illegal, spreading false information and planning to treat people who are eager to solve their problems.另一方面，有些广告是非法的，传递错误信息并意在欺骗那些想急于解决问题的人。

So, admitting that advertisements can help us, we should also beware of them from time to time.

因此，我们固然承认广告能帮助我们，但我们也要时常对它们小心。

It’s high time we took urgent and effective measures to curb this phenomenon.

该到了我们采取紧急并有效措施来抑制这一现象的时候了。

First, all the advertisements must be strictly censored by the authorities concerned before they are published. Besides, severe punishment must be inflicted on those who publish illegal advertisements.

首先，所有的广告必须严格检查由有关当局才公布。此外，遭受严厉的惩罚必须对那些谁发布违法广告。

②Secondly, whoever takes advantage of ads treating consumers should be punished or imprisoned.

②任何利用广告欺骗消费者的人都应受到惩罚或入狱。

In conclusion, false advertisements must be eliminated in our society

总之，必须消除虚假广告在我们的社会

Only when putting these measures into practice, will our society be purified into a paradise for us to live in.

只有把这些措施付诸实践，我们的社会才会被净化成一个居住的天堂。

篇二：英语广告作文

As can be seen from the above drawing, an axe have no handle and the slogan is “Keep chopping”.Obviously,because people uncontrolly abuse chopping trees,forests have disappeared and even there is no wood making a axe handle at last.

The AD composition is simple, concise and to the point.“Keep chopping”makes all people thought-provoking.What have we done? As we all know, Ever since man appeared on the earth, man's survival has been heavily relied on nature. Almost everything we use in our everyday life comes from nature, ranging from the food we eat, the water we drink, to the wood which is turned into furniture.With the development of technology and population growth, the amount and range of materials used has increased at an alarming rate.However, natural resources are not inexhaustible. Some reserves are already on the brink of exhaustion and there is no hope of replacing them., as in the case of forests.

Forests is of great significance for human beings.

First of all, forests help to preserve other natural resources such as water, air, and animals. Without forests, the land cannot hold water as well. This means that in a heavy rain hillsides will collapse, causing great damage. Not only that, but without the protection of trees, the nutrient-rich topsoil will be washed away and nothing will be able to grow on the land. Trees also help to clean the air by absorbing carbon dioxide and producing oxygen. And, of course, forests are the natural habitat of many wild animals. Without them,

these animals will not be able to survive. Another reason to preserve our forests is that large numbers of trees can help to mitigate the greenhouse effect by absorbing solar radiation. And finally, forests are a place where people can get close to nature, and if they learn to love nature, they will want to preserve all the earth’s natural resources.

However,a number of people have been cutting down the trees in the forests because they need wood and more farmland. The areas of forests are getting smaller and smaller. Some scientists say that there will be no vast forests in 20 or 30 years. It is really a terrible thing. Where the forests disappear, dust storms will occur occasionally. The weather will get hot and dry. The whole earth will become a big desert.

A lot of plants and animals will disappear.Crops will not grow anywhere. Life will be difficult for everyone. The human beings will be punished for their forest-destroying activities.

So a reasonable use of forests and reforestation are the best choices in the long run. Human beings should plan ahead when it comes to social development. Even though trees are in short demand today, we must still keep the deforestation under control, for we do not want to eliminate all of our forests, which are essential to our existence. Reforestation is another

wise practice. We may not fully benefit fro

m planting trees for the time being, but we must continue doing so, since it will benefit later generations.

From the point of view of sustainable development, we have the responsibility to ensure that future generations have enough natural resources to use and are not penalized for the shortsightedness of present day decision makers. In other words, we should not use up our natural resources just to meet our own present day needs, while ignoring the future of our planet.

All of the earth's natural resources are important, and we should all work to save them. The reason that I choose the forests as most important is because they help us in so many ways. By saving the forests, I believe we can save the planet.

广告出处：http://www.cnpad.net/art/v13153.html

（中国公益广告网）

English

Advertizing

文传08广告1班

陈运荣

篇三：广告英语作文

politeness principle theory In English advertising

we often found many advertising closely related with the politeness principle theory in English advertising. The politeness principle theory is point that the impolite information to the minimum degree express abate under the same conditions.

Leench put forward that the politeness principles make up of six criteria,they are Tact maxim，Generosity maxim，Approbation maxim，Modesty maxim，Agreement maxim，Sympathy maxim.Leench suppose ,the polite phenomenon in language is these standards interact to produce joint effect.

The first principle is Tact maxim，It means that it increase the benefit to others, reduce the others' pay. For example，the advertising ‘now，four Seasons luxury in a village rental.’And the another one which also is renting and leasing vertising is ‘better than a holder.Luxury suites，elegantly furnitured with daily maid & linen service.Complimentary membership for Pool &Health Club.Available on long or short term leases. ‘ Two ads as to the audience showed consumers will get the greatest benefit.when you rent or buy the house, you can get the good service and enjoy a comfortable environment.

The second rule is Generosity maxim，It is the meaning of decrease as far as possible to their own benefit, for their pay increase. We often find English advertisement which depreciate advertising usually use that criteria. For example,’ All for Sales. 80%/70% off.’and’ Sale! Up To $3 Off.’they all propaganda sales and Merchants pay below cost or lose sales.They publicize that they really made a great concession and pay.it will make consumer thinks and fell it get great benefits. But the price of products is not to go down too much, it is just a strategy which businessmen use.

The third rule is Approbation maxim.. it is also use widely and it is very in our daily life ,It means that it raise pintentionally the products or a part of products’ advantages of the advertising. For example, a perfume

advertising says to ’the most unforgettable in the world wear revlon’and‘sensual,woody,floral.The women’sfragarance that evokea the timeless essence of fomance.Romance was created for the woman who believes in true love,affection,warmth and toge therness.’ It praised this scent sensual, woody, with floral and propaganda says women use this type of perfume can embody romantic essence.

There is famous advertising around the world, ‘W e re only Number 2. We try harder’. It is a trucking companies advertisement. Just started to build, the

company behind other large companies，so they propaganda that they are only Number 2. So it can easily get consumers recognition.. when the

company become the Number 1 in which area, it still stuck to publicize this AD.It make consumer think this company modest and it will improve their service quality..this ad use the fourth maxim which is Modesty maxim. The fifth rule is Agreement maxim.It is also very important of ads.it often use the consumers identificated of an object to Identificate some

advantage of products.such as that ad ‘Stay on top of your shipping needs Greeter profitability through greater efficiency.’and ‘We expect a lot of ourselves. You can, too.’ They all make consumers to approve such services.

The last principle is sympathy maxim . He is showing the shortcomings of person or object to get consumers sympathy and resonance. Finally it will propaganda the product or service can help you. There is a brand fitness equipment’ad which is’ No body is perfect’.It tell all people that all people’s body is not perfect,but our product will help you to make your body change better . Of course it also have many examples, I just remember little.

In short, these six principle is our daily life can often find.they also have their rules, Whichever principle， if we can use it very good in English advertising, it will be plays a large role for product sales,

广告策划案例分析

食品--果冻的广告策划

一种新产品问世, 要力求达到大量销售的目的, 必需要做广告, 而广告代理商的策划好坏便直接关系到该产品能否在市场打开销路, 占得一席地位, 甚至在同类产品中, 获得后来居上的优势?

经过了近30年的努力 , 今日我国的广告界中, 已有几家经营得制度化的广告代理业者。新产品的销售广告计划, 如能充分信任这些广告代理业商, 委托这些广告公司负责做广告策划，充分接受广告代理公司的建议, 往往会收到意外良好的市场效果。

'果冻'这种新产品, 在去年夏秋两季, 所创造的巨大成功,就是基于成功的广告策划而形成的一个很好的实例。 这种新产品的制造者 ( 广告主 ) , 在产品研制到达可以问世的标准后, 就将整套的广告工作, 包括对产品的命名、包装设计、商标设计、市场研究、广告的步骤等, 全部委托××广告公司代理。××广告公司接受了这样整套的工作, 深感责任重大, 倾全力来为广告主研究设计。

首先, 他们会同广告主, 列出了新产品在市场中的竞销对象, 是冰淇淋、冰棍、水果等等。在详加分析比较后, 找出新产品有几项优点: 它是和很多水果一样, 都不含淀粉, 在营养和味道方面, 亦胜过冰淇淋。它又和冰淇淋一样, 在凉快和简便性方面, 胜过水果, 而且能止渴, 同时也较之其他产品卫生。

根据这些优点, 广告公司举行了'动脑会议', 这是广告策划工作中非常重要的一个步骤。在这个会议上，首先研讨为产品命名。开始由大家分别提供了 50 余个名称, 第二步, 从其中选出了 3 个。最后, 再从这 3 个名称中, 选定这个新颖, 读来顺口易记, 亦符合产品本质的名称一一 '果冻'。

接着, 广告公司又研究确定了几个工作重点: 对于广告诉求, 决定以'零下 40 度的 滋味 '7 个字为重点、为标题。 这 7 个字是策划中非常精彩的一笔，它的确可列为广告标题 ( 诉求点 ) 中的佳作。它的创意构想非常出色, 不尽包含了产品的各项优点，而且十分新颖独特。

对于销售对象, 广告主所提出的主张, 是以成人为主；而广告策划者所提出的研究结论, 是以儿童为主。广告主和广告策划者, 双方曾为此多次讨论。在广告策划者的恳切建议下。广告主接受了广告公司所提出的诉求对象, 最终确定为'儿童'。

对于商标, 广告主在广告公司所设计的多种图案中, 最后选定一个简明的'c'字图案为商标, 使消费者容易记认。同时这个字图也代表了厂商的名称。广告公司同时提出, 应再选取一个代表商品的形象, 使消费者一看到这个形象就会想到这种商品。选择了多次, 终于选定一个在日本很流行, 有两个大耳朵和胖得可爱的米老鼠为形象。

对于包装, 广告公司则遵照了广告主的主张,以 塑料袋为主, 配合美观精致的米老鼠图案, 剌激消费者对它产生'一见就喜爱'的感觉，而有了这个感觉, 消费者的购买欲亦自然而然地会随之产生。

对于售价, 广告主决定为每个只售一元。这种售价, 极适合一般消费者的购买力。亦增加了广告代理业者, 执行广告必能获得成功的信心。

对于广告媒体的选择运用, 策划决定先以报纸、电视、售点广告为主, 并编制了广告歌曲应用在电视广告中, 以引起孩童们的注意和学唱。

按照该策划的实施步骤，在一切准备完毕, 便开始做区域性的销售。先从南方地区起试销, 竟然一鸣惊人, 销数直线上升, 深深引起冷饮业的重视。其旺销之势, 连广告主亦感到意外。一个说后, 销路扩展至中南部地区, 三个说后,已进入夏季，进而再扩大至北方地区, 并

渐渐遍及全国。广告主在这一套计划中, 虽然支付了 80 万元左右的广告费用, 却很顺利地运成大量销售的目的, 亦获得了超出当时预计的经营利润。

从这个实例中 , 我们可以看出, 广告主与广告代理业者的坦诚合作, 是造成这种新产品成功的最主要因素。广告主非常尊重广告代理商所提供的研究和计划, 广告代理商受到这 样的鼓励, 亦尽心尽力为广告主服务。

在产品销售期间, 广告公司的策划人员, 在欣赏我国女乒, 在世乒赛中大获全胜的电视实况转播时, 引起一个灵感。随即打电话给广告主, 建议他把握机会, 在各报刊登庆祝广告, 进一步拉拢新产品和消费者之间的感情, 广告主认为这一建议很有价值, 立即同意。次日, 各报的第一版, 便出现了××果冻庆祝女乒光荣胜利的广告。许多消费者, 都认为这是一则很够感情的广告, 使新产品又获得了一阵良好的广告效果。

此外, 广告主所选择的销售路线, 亦甚精确。他们尽量减少委托各地点心店销售, 因为这和点心店自制自销的产品有冲突。广告公司策划则改为委托各地的小卖店、杂货店、食品店代销。在这些店里, 都布置了销售点广告, 深能引起路人注目。广告跟上了，销售终端愿意推销，这样又形成了双赢的局面。与此同时, 这种产品的售价虽低, 包装则极精美, 更易被境况富裕的高级家庭和上流交际聚会场所采用。

还有，我们可以从此案例中得到一点启示：假如当时的广告主把广告代理商只看作是广告美术设计者，只看成是办理广告刊播手续的承办者，不重视现代广告代理商所具备的功能和能力，就不会获得如此巨大的经济效益和社会效益。

Advertising Planning Case Study

Food - Jelly's advertising campaign

A new product introduction, we must strive to achieve the purpose of a large number of sales, will need to advertise, and advertising agencies in the planning will be directly related to the quality of the product can sell in the open market, occupying a seat position, even in similar products to obtain the advantages come from behind?

After nearly 30 years of efforts, China's advertising industry in today, there are a few of the advertising agency business was institutionalized industry. New product sales advertising program, if fully trust the ad agency business, commissioned by the advertising company responsible for advertising planning, advertising agency to fully accept the recommendations, often receive unexpected good effect on the market.

'Jelly' this new product, in the summer and fall last year, created a huge success, successful advertising campaign is based on the formation of a good example. This new product manufacturers (advertisers), you can come out in the product development to reach the standards, it will be a full set of advertising, including product name, packaging design, logo design, market research, advertising, steps, etc., all × × commissioned advertising agency. × × advertising companies to accept such a package of work, heavy responsibility, making every effort to research and design for the advertisers.

First, they in conjunction with advertisers, lists of new products in the market in the Competition of the object, is ice cream, popsicles, fruit, and so on. In the detailed analysis and comparison, to identify new product has several

篇四：英语作文--广告的利与弊

广告的利与弊

The advantage and disadvantage of the advertisement

Advertisement is omnipresent in our modern society. It seems wherever we go. such small ads will greet our eyes: the supermarket. the subways. the stop sighs. the walls of public buildings. the garbage cans. and whatsoever. The ads can be about everything from selling mobile phone. renting houses. treating difficult diseases to producing fake diplomats.

(from domestic articles to machinery. from toys to aircrafts.)It`s no exaggeration that we live in the world of advertisement. The advantage of the ads is self-evident. They provide us with a good collection of goods and service. from which we can make our best choices. For the manufacturer. they can take advantage of the ads to project the characters of their products so as to seize the vision of the consumers and gain them huge profits.

However. we cannot belittle the disadvantages of the ads. ①To many ads do spoil our daily life and waste our time. They interrupt the TV programs. filling our letterbox. and ruin our appreciation of nature in place of interests. People often feel burdened with the ads instead of satisfying with them. ②On the other hand. some of the ads are illegal. spreading false information and planning to treat people who are eager to solve their problems.

广告的利与弊

广告在当今社会中无处不在.看起来无论你走到哪里.她都会映入你的眼帘:超市.地铁.车站.公共建筑的墙体.垃圾桶甚至T恤衫.广告的内容可以关于任何东西:从卖电话到租房.从治疗疑难杂症到办假证./(从家用物品到大型机器.从玩具到航天器) 毫不夸张的说.我们生活在一个广告世界里.

广告的优点很明显.它给我们提供大批量的商品和服务.供我们做出最好的选择.对于商家而言.他们可以利用广告展示自己商品的特点.以便抓住消费者的视线来获取利润.

然而.我们也不能小视广告的缺点.①太多的广告会搞乱我们的生活并浪费我们宝贵的时间.它们打断电视节目.塞满我们的信箱.损毁了我们对自然的欣赏代替兴趣.人们通常对它们感到负担而不是满足.②另一方面.有些广告是非法的.传递错误信息并意在欺骗那些想急于解决问题的人.

篇五：广告专业英语作文

Task 1

In my opinion, advertising is the tool for the business to promote their products and image or a non-profit organization to promote the concept.

In detail, the business advertises their goods and services to encourage people to purchase them, and sometimes, the corporation advertises themselves to build up their image. And I think that the above is “Commercial Ad”. There is another kind of advertising Which are used for promoting concepts(such as environment protecting, ethic…… ) by government or Non-Government organizations, It should be “Public Service Ad”.

Task 2

“Road to Lisbon” is my favorite advertising which belongs to Adidas. In this advertising, thirteen international soccer stars like Zidane、Beckham, who were hired by Adidas, took their motorcycle to Lisbon where the 2004 UEFA European Football Championship held. On the road, many people who were interesting in soccer participated in their

journey, and the soccer stars played soccer with all kinds of people when they had a break. Finally, the stars arrived Lisbon together with a lot of people who were crazy with soccer and wanted to watch soccer game. In the end of Ad, the Adidas’ brand displays on the screen.

I’m a sports fans. I like many Ads made by sports goods company like Adidas、Nike. But “Road to Lisbon” is my favorite Ad. It’s not because of many international soccer stars, but because the Ad shows that the soccer not only belongs to soccer stars, also belongs to each of us. And “Road to Lisbon” is a image Ad. In the Ad, Adidas didn’t promote its goods. Adidas would like use the theme ---- European Football Championship ---- to establish its corporate image. And generally, It’s easier for consumer to accept image ads.

小学作文