英语翻译Newport Lifts (USA) exports heavy crane equipment to several Chinese dock facilities.Sales are currently 10,000 units per year at the yuan equivalent of $24,000 each.The Chinese yuan (renminbi) has been trading at Yuan8.20/$,but a Hong Ko
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英语翻译Newport Lifts (USA) exports heavy crane equipment to several Chinese dock facilities.Sales are currently 10,000 units per year at the yuan equivalent of $24,000 each.The Chinese yuan (renminbi) has been trading at Yuan8.20/$,but a Hong Ko
英语翻译
Newport Lifts (USA) exports heavy crane equipment to several Chinese dock facilities.Sales are currently 10,000 units per year at the yuan equivalent of $24,000 each.The Chinese yuan (renminbi) has been trading at Yuan8.20/$,but a Hong Kong advisory service predicts the renminbi will drop in value next week to Yuan9.00/$,after which it will remain unchanged for at least a decade.Accepting this forecast as given,Newport Lifts faces a pricing decision in the face of the impending devaluation.It may either (1) maintain the same yuan price and in effect sell for fewer dollars,in which case Chinese volume will not change; or (2) maintain the same dollar price,raise the yuan price in China to offset the devaluation,and experience a 10% drop in unit volume.Direct costs are 75% of the U.S.sales price.
Case question:Of the two alternatives,which one should Newport Lifts choose?
PS:单词都查过意思了,但是还是不能理解到底讲了什么,求具备专业知识的高手给我翻译下题干,翻译的好另加100分!(今年手贱选了这门课,全英文伤不起)
英语翻译Newport Lifts (USA) exports heavy crane equipment to several Chinese dock facilities.Sales are currently 10,000 units per year at the yuan equivalent of $24,000 each.The Chinese yuan (renminbi) has been trading at Yuan8.20/$,but a Hong Ko
Newport(商标名不翻译)电梯(美国)出口重型起重设备到中国的很多码头.当前销量为每年一万台,每台等值美元两万四千块.人民币与美元的汇率为8.2RMB/$,但一家香港顾问公司预言下周汇率会跌至9RMB/$,此后至少十年汇率会维持在这个水平.如果预言成真,那么Newport电梯需要面对这个紧迫的人民币贬值问题制定一个价格策略.要么维持现有的人民币价格但等值美元收入会减少,这样在中国的销量不会收到影响.要么保证现有美元收入但等值人民币售价会上升,这样根据经验销量会受挫10%.直接成本是美国售价的75%(最后一句字面是这个意思,但似乎跟语境不搭呀.是不是拷贝过来的时候错了?).
针对该案例的提问:在这两个选择面前,Newport电梯应该如何抉择?