英语翻译There has been a wide range of research contributions that examine the relationships among innovativeness,customer centricity,and business performance (e.g.,Hult et al.,2004; Jaworski and Kohli,1993; Narver and Slater,1990).Narver and Sla
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英语翻译There has been a wide range of research contributions that examine the relationships among innovativeness,customer centricity,and business performance (e.g.,Hult et al.,2004; Jaworski and Kohli,1993; Narver and Slater,1990).Narver and Sla
英语翻译
There has been a wide range of research contributions that examine the relationships among innovativeness,customer centricity,and business performance (e.g.,Hult et al.,2004; Jaworski and Kohli,1993; Narver and Slater,1990).Narver and Slater (1990,2000) test and retest the positive relationship between market orientation and business profitability,providing strong support for the importance and generalizability of the market orientation–profitability relationship.Hult et al.(2004) examine a general model of the direct relationship between innovativeness and business performance,which reveals the significant effects of innovativeness and market orientation on business performance.Strong support exists for the relationships among market orientation,innovativeness,and business performance across varying environmental contexts.
The literature review also shows that authors often consider market turbulence rather than directly assessing the complexity ofcustomer needs.Jaworski and Kohli's (1993) association of market orientation with business performance appears to be robust across environmental contexts that are characterized by varying degrees of market turbulence,competitive intensity,and technological turbulence.Hult et al.(2004) reveal that the effect of innovativeness and market orientation on business performance does not differ greatly during periods of low and high market turbulence.In contrast,a significant relationship does exist between market orientation and innovativeness under high market turbulence,but not under low market turbulence.
英语翻译There has been a wide range of research contributions that examine the relationships among innovativeness,customer centricity,and business performance (e.g.,Hult et al.,2004; Jaworski and Kohli,1993; Narver and Slater,1990).Narver and Sla
There has been a wide range of research contributions that examine the relationships among innovativeness,customer centricity,and business performance (e.g.,Hult et al.,2004; Jaworski and Kohli,1993; Narver and Slater,1990).Narver and Slater (1990,2000) test and retest the positive relationship between market orientation and business profitability,providing strong support for the importance and generalizability of the market orientation–profitability relationship.Hult et al.(2004) examine a general model of the direct relationship between innovativeness and business performance,which reveals the significant effects of innovativeness and market orientation on business performance.Strong support exists for the relationships among market orientation,innovativeness,and business performance across varying environmental contexts.
关于检验创新性,客户中心性以及业绩表现三者之间的关系的研究文献说明有许多(比如2004年的Hult等其他人;1993年的Jaworski和Kohli;1990年的Narver和Slater).(1990,2000年的)Narver和Slater反复测验了市场导向和业务收益率之间的积极正面且互相有利的关系,他们的研究报告对证明市场导向-收益率的关系的重要性和普遍性提供了强有力的证据支持.(2004年的)Hult等其他人测验了创新性与业绩表现之间的直接关系的普通模式,由此揭示了在业绩表现上,创新性与市场导向的重大影响力.通过各种不同的(市场和人为和时代)的环境因素,以上报告强有力的支持了关于市场导向,创新性和业绩表现三者间的关系.
The literature review also shows that authors often consider market turbulence rather than directly assessing the complexity ofcustomer needs.Jaworski and Kohli's (1993) association of market orientation with business performance appears to be robust across environmental contexts that are characterized by varying degrees of market turbulence,competitive intensity,and technological turbulence.Hult et al.(2004) reveal that the effect of innovativeness and market orientation on business performance does not differ greatly during periods of low and high market turbulence.In contrast,a significant relationship does exist between market orientation and innovativeness under high market turbulence,but not under low market turbulence.
文献评论同样说明了作者经常考虑到市场混乱情况,而不是直接评估客户需求的复杂性.针对有着不同程度的市场混乱的环境因素,(1993年的)Jaworski和Kohli创建的说明业绩表现的市场导向协会(公司)似乎在很完善,稳健.(2004年的)Hult等其他人揭示了业绩变现上的创新和市场导向的效果大致相同,而不受不同时期的市场混乱程度的影响.相反,在市场混乱严重的情况下,市场导向与创新性之间确实存在着某种关系,但在市场混乱不严重的情况下,这种关系则不存在.
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已经有一个广泛的研究贡献之间的关系,分析高校党的先进性、客户心性,及商业演出(例如,体验等,2004;Jaworski高庆宇,1993;Narver和Kohli及斯莱特,1990)。Narver斯莱特(1990年和2000年)的测试和考验,正面的关系的市场定位和营业利润率,为客户提供强大支持的重要性和市场的概括性的关系。体验式孙俐。(2004)检查的一种通用的模型直接关系党的十七大和经营业绩,揭示...
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已经有一个广泛的研究贡献之间的关系,分析高校党的先进性、客户心性,及商业演出(例如,体验等,2004;Jaworski高庆宇,1993;Narver和Kohli及斯莱特,1990)。Narver斯莱特(1990年和2000年)的测试和考验,正面的关系的市场定位和营业利润率,为客户提供强大支持的重要性和市场的概括性的关系。体验式孙俐。(2004)检查的一种通用的模型直接关系党的十七大和经营业绩,揭示了高校党的先进性的重要作用和市场导向对经营业绩。强烈支持之间的关系存在市场定位、先进性建设和经营业绩,在不同环境的情境。
文学评论中也表明了作者通常认为市场的动荡,而不是直接评价的复杂性需求。Jaworski(1993年),Kohli协会的市场定位与经营业绩似乎是在环境共同的鲁棒性,具有不同程度的市场动荡、竞争强度,和技术的动荡。体验式孙俐。(2004)展示效果的先进性建设和市场导向对经营绩效有显着的影响并不大不相同,在较低的时期和高市场动荡。相反,明显的关系确实存在市场定位和先进性建设之间在高市场动荡,但是不是在较低的市场动荡
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