英语翻译家乐福在韩国的失败的原因家乐福败走韩国的重要原因有以下几个:1.家乐福在没有选择和建立“战略伙伴”的情况下进入韩国,首先在把握韩国市场、特别是消费者喜好方面留下了
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英语翻译家乐福在韩国的失败的原因家乐福败走韩国的重要原因有以下几个:1.家乐福在没有选择和建立“战略伙伴”的情况下进入韩国,首先在把握韩国市场、特别是消费者喜好方面留下了
英语翻译
家乐福在韩国的失败的原因
家乐福败走韩国的重要原因有以下几个:
1.家乐福在没有选择和建立“战略伙伴”的情况下进入韩国,首先在把握韩国市场、特别是消费者喜好方面留下了“致命伤”;
2.在经营管理上,家乐福公司设在韩国,但又不放手使用韩国人担任要职.
3.家乐福还有紧张的劳资关系,2005年,家乐福由于在开除一名韩籍员工时做法不当,引来一场持续3周的罢工.2006年6月,5600名韩国家乐福员工又因待遇问题而罢工,致使韩国家乐福于7月1日临时关闭其在韩所有分店,家乐福再度由于劳工关系成为媒体焦点.
4.家乐福拖欠供应商货款,并要求供应商承担不合理的进场费用.韩国法律规定,大规模销售性企业在进行促销活动时,与商品不直接相关的费用不得要求供货商承担.由于违反这一规定,在从1999年至2001年的3年间,韩国ZF已经三次向家乐福发出罚款通知,罚款数十万美元.
5.家乐福对卖场位置是否符合韩国大众的要求考虑不多;其货品中新鲜食品所占比重为30%,比本土店少10%.
英语翻译家乐福在韩国的失败的原因家乐福败走韩国的重要原因有以下几个:1.家乐福在没有选择和建立“战略伙伴”的情况下进入韩国,首先在把握韩国市场、特别是消费者喜好方面留下了
Carrefour in Korea failure
Carrefour Korea defeated There are several important reasons:
1.Carrefour has no choice and a "strategic partner" to go into Korea,the Korean market first in the grasp,especially in terms of consumer preferences to leave the "fatal wound";
2.In the operation and management,Carrefour in South Korea,but do not let go and use the Korean high posts.
3.Carrefour still tense labor relations in 2005,Carrefour because of dismissal would be improper when a Korean staff,led to a strike that lasted 3 weeks.June 2006,5,600 employees of Carrefour Korea because of the treatment of the strike,resulting in Carrefour Korea on July 1 all of the temporary closure of its branch in Korea,Carrefour again as the labor relations focus of media attention.
4.Carrefour suppliers owed money,and require suppliers to bear the cost of unreasonable approach.South Korean law,carrying out large-scale sales promotion activities of enterprises,and not directly related to the cost of goods shall not require the supplier to bear.As the violation of this provision,from 1999 to 2001 to 3 years,Korea has three ZF penalty notice issued to the Carrefour,a fine of several hundred thousand dollars.
5.Carrefour Korea on the store location is consistent with the requirements of the public to consider small; their share of fresh food products in 30%,10% less than local stores.