英语翻译Marketing mix 是企业应付和赢得竞争的有效手段,是协调企业内部各部门工作的纽带,是企业合理分配营销预算的依据.从制定产品策略入手,同时制定价格、促销及分销渠道策略,组合成策

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英语翻译Marketing mix 是企业应付和赢得竞争的有效手段,是协调企业内部各部门工作的纽带,是企业合理分配营销预算的依据.从制定产品策略入手,同时制定价格、促销及分销渠道策略,组合成策
英语翻译
Marketing mix 是企业应付和赢得竞争的有效手段,是协调企业内部各部门工作的纽带,是企业合理分配营销预算的依据.从制定产品策略入手,同时制定价格、促销及分销渠道策略,组合成策略总体,以便达到以合适的商品、合适的价格、合适的促销方式,把产品送到合适地点的目的.企业经营的成败,在很大程度上取决于这些组合策略的选择和它们的综合运用效果.
市场营销组合是指企业针对目标市场特点和要求,综合运用企业可控制因素,实行最佳组合,以达到企业经营目标的整体营销活动.
企业可控制因素包括:产品(Product)、价格(Price)、销售渠道(Place)、促销(Promotion).
市场营销组合特点:
1、市场营销组合因素具有可控性
2、市场营销组合具有动态性
市场营销组合是随着市场环境的变化和企业可控因素的变化而变化的动态的多次组合.
3、市场营销组合具有复合性:
 企业的市场营销组合既包括企业可控因素产品、价格、渠道、促销的整体组合,同时还包括每个可控因素内部的次组合.这种适应市场环境和消费需求的次组合,是企业最佳整体营销组合的基础.
4.市场营销组合要受企业市场定位战略的制约,即根据市场定位战略设计、安排相应的市场营销组合.
企业营销管理者正确安排营销组合对企业营销的成败有重要作用:
  (1)可扬长避短,充分发挥企业的竞争优势,实现企业战略决策的要求;
  (2)可加强企业的竞争能力和应变能力,使企业力于不败之地;
  (3)可使企业内部各部门紧密配合,分工协作,成为协调的营销系统(整体营销),灵活地、有效地适应营销环境的变化
翻译成英文

英语翻译Marketing mix 是企业应付和赢得竞争的有效手段,是协调企业内部各部门工作的纽带,是企业合理分配营销预算的依据.从制定产品策略入手,同时制定价格、促销及分销渠道策略,组合成策
Marketing mix is a business deal and win the competition,effective means of coordinating the work of various departments within the bond,a reasonable allocation of corporate marketing budgets.Starting from the development of product strategy,and pricing,promotion and distribution channel strategy,combined into the overall strategy to achieve with the right products,right price,right marketing approach,the purpose of the product to the right place.Business success or failure depends largely on the choice of portfolio strategy and the integrated use of their results.
Marketing mix refers to the enterprise characteristics and requirements for the target market,the integrated use of corporate control factors,the implementation of the best combination to achieve the business objectives of the overall marketing activities.
Enterprises can control include:product (Product),price (Price),sales channel (Place),promotion (Promotion).
Characteristics of the marketing mix:
1,the marketing mix factors controllable
2,the dynamic nature of the marketing mix
Marketing mix,with changes in market conditions and business factors that control the dynamic changes of multiple combinations.
3,a compound of the marketing mix:
Corporate marketing mix elements of both companies controlled product,price,channel,promotion of the overall portfolio,but also includes within each sub-combination of controllable factors.This needs to adapt to market conditions and consumer sub-portfolio,the overall marketing mix is the best business basis.
4 marketing mix are subject to the constraints of the enterprise market positioning strategy,market positioning strategy that is based on the design and arrange the appropriate marketing mix.
Proper arrangements for corporate marketing manager of corporate marketing,marketing mix an important role in the success or failure:
(1) can exceed and give full play to the competitive advantage and achieve corporate strategic decision-making requirements;
(2) strengthen the competitiveness and adaptability,so that corporate power was invincible;
(3) can work closely with various departments within the enterprise,division of labor,a coordinated marketing system (overall marketing),the flexibility to effectively adapt to changes in marketing environment

Marketing mix is the enterprise to cope with and to win the competition and effective means, is to coordinate the various departments within the enterprise work link, is an enterprise reasonable alloc...

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Marketing mix is the enterprise to cope with and to win the competition and effective means, is to coordinate the various departments within the enterprise work link, is an enterprise reasonable allocation based on the marketing budget. From the formulation of product strategies, pricing, promotion and distribution and channel strategy, combined strategy, in order to achieve to suitable products, the right price, the right way of marketing, product to the right place to. Business success, largely depends on the combination of these strategies and their comprehensive utilization effect.
Marketing mix refers to a company's target market characteristics and requirements, the comprehensive use of enterprise can control factors, the best combination, in order to achieve the business goals of the overall marketing activities.
The enterprise can control the factors include: product ( Product ), the price ( Price ), sales channels, sales promotion ( Place ) ( Promotion ).
Marketing characteristics:
1, the combination of marketing factors are controllable
In 2, the marketing mix is dynamic
The marketing mix is along with the market environment changes and enterprise controllable factors and change the dynamics of multiple combination.
In 3, the marketing mix with complex:
Enterprise marketing mix includes both enterprise controllable factors, price, channel, promotion of products that the whole combination, but also includes each controllable factors internal to the combination. This adaptation of the market environment and the consumption demand of the combination of enterprises, is the best overall marketing combination based.
4 marketing mix to the enterprise market positioning strategy constraints, namely according to the market positioning strategy of design, arrangement corresponding to the marketing mix.
Enterprise marketing management marketing mix on the correct arrangement of enterprise marketing success has important role:
( 1) can foster strengths and circumvent weaknesses, give full play to the competitive advantage of the enterprise, to realize the strategic decision-making requirement;
( 2) to strengthen the competitive ability of the enterprise and the strain capacity, so that enterprises in an invincible position;
( 3) can make the enterprise interior various departments work closely together, cooperation of division of labor, becoming harmonious marketing system ( Marketing ), flexibly, effectively adapt to the marketing environment changes

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Marketing mix is the enterprise cope with competition and won the effective means, is harmonious enterprise internal departments work bond, is the enterprise reasonable distribution of the basis of Ma...

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Marketing mix is the enterprise cope with competition and won the effective means, is harmonious enterprise internal departments work bond, is the enterprise reasonable distribution of the basis of Marketing budget. From the product strategy of formulated at the same time, made price, promotion, and distribution channel strategy, mix into the overall strategy, in order to reach to the right goods, best price and the right way sales promotion, the product to appropriate the purpose of the site. Success or failure of business operation, to a great extent, depends on the combination strategy selection and their comprehensive application effect.
Market marketing combination is to show the enterprise is to target market characteristics and requirements, the integrated use of the enterprise can control factors, the best combination, in order to achieve the goal of enterprise management of overall marketing activities.
The enterprise can control factors include: Product (Product), Price (Price), sales channel (Place), sales Promotion).
Market marketing mix features:
1, market marketing combination have controllable factors
2, market marketing mix has the dynamic
Market marketing combination is along with the change of market environment and enterprise controlled factor of the dynamic changes of the combination of many times.
3, market marketing combination with compound
The enterprise market marketing mix includes both enterprise controlled factor to product, price, channel, promotion of the overall combination, and at the same time also include each controlled factor internal time combination. This kind of adapt to the market environment and consumer demand time combination, is the enterprise best overall marketing combination of the foundation.
4. The market marketing mix by enterprise market positioning strategy to the restriction, according to the market localization strategy design, arrangement of marketing combination.
The enterprise marketing managers correct marketing combination enterprise marketing arrangements for the success or failure of the has an important role:
(1) it can foster strengths and circumvent weaknesses, give full play to the competitive advantage of enterprises, the realization enterprise strategic decision requirements;
(2) can enhance the enterprise the competitive ability and strain capacity, make enterprise force in an invincible position;
(3) can make the enterprise internal departments close coordination, cooperation division, be coordinated marketing system (overall marketing), a flexible and effective to adapt to the change of the marketing environment
给分吧~!

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Marketing mix is the enterprise cope with competition and won the effective means, is harmonious enterprise internal departments work bond, is the enterprise reasonable distribution of the basis of Ma...

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Marketing mix is the enterprise cope with competition and won the effective means, is harmonious enterprise internal departments work bond, is the enterprise reasonable distribution of the basis of Marketing budget. From the product strategy of formulated at the same time, made price, promotion, and distribution channel strategy, mix into the overall strategy, in order to reach to the right goods, best price and the right way sales promotion, the product to appropriate the purpose of the site. Success or failure of business operation, to a great extent, depends on the combination strategy selection and their comprehensive application effect.
Market marketing combination is to show the enterprise is to target market characteristics and requirements, the integrated use of the enterprise can control factors, the best combination, in order to achieve the goal of enterprise management of overall marketing activities.
The enterprise can control factors include: Product (Product), Price (Price), sales channel (Place), sales Promotion).
Market marketing mix features:
1, market marketing combination have controllable factors
2, market marketing mix has the dynamic
Market marketing combination is along with the change of market environment and enterprise controlled factor of the dynamic changes of the combination of many times.
3, market marketing combination with compound
The enterprise market marketing mix includes both enterprise controlled factor to product, price, channel, promotion of the overall combination, and at the same time also include each controlled factor internal time combination. This kind of adapt to the market environment and consumer demand time combination, is the enterprise best overall marketing combination of the foundation.
4. The market marketing mix by enterprise market positioning strategy to the restriction, according to the market localization strategy design, arrangement of marketing combination.
The enterprise marketing managers correct marketing combination enterprise marketing arrangements for the success or failure of the has an important role:
(1) it can foster strengths and circumvent weaknesses, give full play to the competitive advantage of enterprises, the realization enterprise strategic decision requirements;
(2) can enhance the enterprise the competitive ability and strain capacity, make enterprise force in an invincible position;
(3) can make the enterprise internal departments close coordination, cooperation division, be coordinated marketing system (overall marketing), a flexible and effective to adapt to the change of the marketing environment

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