英语翻译ABC是一家针对手工、原创设计、艺术品、传统工艺品的C2C在线交易电商平台与互动社区,拥有原创设计师、手工艺人、艺术家店铺将近2000多家,买家用户40万.我的主要工作是负责运营
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英语翻译ABC是一家针对手工、原创设计、艺术品、传统工艺品的C2C在线交易电商平台与互动社区,拥有原创设计师、手工艺人、艺术家店铺将近2000多家,买家用户40万.我的主要工作是负责运营
英语翻译
ABC是一家针对手工、原创设计、艺术品、传统工艺品的C2C在线交易电商平台与互动社区,拥有原创设计师、手工艺人、艺术家店铺将近2000多家,买家用户40万.
我的主要工作是负责运营部门,工作的核心是不断改善UED、活动策划、获取免费流量.例如季节性商品促销、周年庆、节日促销等活动由我提出方案交给总/副总经理批示,再根据市场部、招商部、编辑部提出意见,决定由哪些部门来配合执行,并对活动效果进行跟踪,根据反馈数据对下一次活动提出改进方案.通过各方面的数据收集、整理并进行深度挖掘,一方面为其它部门提供必要的数据支持,另一方面通过了解用户、挖掘用户行为、用户调查、市场调研来改善网站产品的功能、改善用户体验、提高网站用户粘性,例如:对用户的搜索习惯进行数据分析后的改造、引入社会化登录利用社交关系咨询/分享商品、改造购物车支持合并支付、增加站内IM工具让买/卖家方便的互动、根据用户偏好提供更贴近用户需求的商品推荐以实现再营销等等,旨在解决用户的整个购物体验中的所有问号,以最快的途径完成订单.并对平台商家提供必要的技术和数据支持,帮助商家更好的提升订单转换率和减少丢单率.并将社会化应用融合到购物体验中,让这些特殊化的商品尽可能多的与用户之间发生连系,并利用用户的社交关系扩大推广.所有的改善最终在流量、转换率上得到体现.经过对产品的不断改造,目前的数据还是比较好看的(但具体数值不方便在这里透露,我们面谈的时候可以部分提供给您).
关于推广,在职期间针对目标用户群体规划了十余项线上免费流量运营方案,如:社会化媒体、行业战略联盟、站内SEO、站外SEO、数据营销、社区BBS营销、EDM营销、社交平台、BD营销、线上活动/调查、专题营销、开放平台、资讯传播、面向企业营销等方案,并逐一实践,根据效果数据进行再优化,经过长时间的积累,得到显著的效果,丰富了宝贵的市场知识与经验.
英语翻译ABC是一家针对手工、原创设计、艺术品、传统工艺品的C2C在线交易电商平台与互动社区,拥有原创设计师、手工艺人、艺术家店铺将近2000多家,买家用户40万.我的主要工作是负责运营
翻译:
ABC is a hand-made,riginal designs, works of art, traditional
arts and crafts of C2C online trading platforms and interactive community, has
original designers, craftsmen, artists, shop for almost more than 2000
enterprises, 400,000 buyers users.
My main job is responsible for operations, continuous improvement
is at the heart of UED, event planning, access to free flow. For example
seasonal merchandise promotions, MB Puyo Puyo, holiday promotions and other
activities which I put forward a proposal to the General/Deputy General Manager
instructions, according to the Marketing Department, Business Department,
editorial comments, decide which sectors to meet, and to keep track of
activities, based on the feedback data to the next activity programme for
improvement. Through the area of data collection, and finishing and for depth
mining, while for other sector provides necessary of data support, other hand
through understanding user, and mining user acts, and user investigation, and
market research to improved website products of features, and improved user
experience, and improve website user viscous, such as: on user of search habits
for data analysis Hou of transformation, and introduced socialization login uses
social relationship Advisory/share commodity, and transformation shopping car
support merged paid, and increased station within IM tool let buy/sellers convenient of interactive Provide closer to the users ' needs, based on user preferences recommended to achieve the marketing of goods and so on, is designed to address all the question marks in the user's entire shopping experience, with the fastest way to complete the order. And platform vendors to provide the necessary technical and data support to help businesses better upgrade order
conversion rates and reducing the incidence of lost. And applying social integration into the shopping experience, as many of these specialized commodities and links between users and expand users ' social relations. All improvements eventually reflected in traffic, conversion rates. Through continuous product improvement, current data is quite good (but the exact value is not revealed here, we interview could be made available to you in part).
On promotion, serving during for target user groups planning has
more than 10 more than items line Shang free flow operation programme, as:
socialization media, and industry strategy Union, and station within SEO, and
station outside SEO, and data marketing, and community BBS marketing, and EDM
marketing, and social platform, and BD marketing, and line Shang
activities/investigation, and topic marketing, and open platform, and information spread, and-oriented enterprise marketing, programme, and one by one
practice, according to effect data for again optimization, after long time of
accumulation, are significantly of effect, Enriching the valuable market
knowledge and experience.