英语翻译宝洁公司在中国拥有9个种类的15个品牌的产品,包括头发护理产品,个人清洁用品,皮肤护理产品,洗涤用品等.公司采用的多品牌策略和新产品开发策略是其在激烈的竞争下成功的要素
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英语翻译宝洁公司在中国拥有9个种类的15个品牌的产品,包括头发护理产品,个人清洁用品,皮肤护理产品,洗涤用品等.公司采用的多品牌策略和新产品开发策略是其在激烈的竞争下成功的要素
英语翻译
宝洁公司在中国拥有9个种类的15个品牌的产品,包括头发护理产品,个人清洁用品,皮肤护理产品,洗涤用品等.公司采用的多品牌策略和新产品开发策略是其在激烈的竞争下成功的要素之一,因为它可以满足顾客的多种需要,吸引不同市场分区的消费者.
1.多品牌策略
宝洁拥有超过250种世界知名品牌的产品,畅销世界130多个国家和地区.在中国,宝洁以其大量深入人心的著名品牌如漂柔,海飞丝,舒肤佳(),玉兰油(Olay),汰渍(Tide)等,已经成为日化市场无可抗衡的品牌领袖.
英语翻译宝洁公司在中国拥有9个种类的15个品牌的产品,包括头发护理产品,个人清洁用品,皮肤护理产品,洗涤用品等.公司采用的多品牌策略和新产品开发策略是其在激烈的竞争下成功的要素
Procter & Gamble in China has nine types of 15 brands of products,including hair care products and personal cleaning products,skin care products,cleaning supplies.The adoption of the multi-brand strategy and new product development strategy is in fierce competition under one of the elements of success,because it can satisfy the various needs of customers,to attract different market area consumers.
1.Multi-brand strategy
P & G has more than 250 kinds of world-famous brand products,selling the world more than 130 countries and regions.In China,P & G enjoys popular support for its large number of well-known brands such as bleaching Sophie,Haifei Si,skin Shu-kai (),Yulan You (Olay),and eliminating the stain (Tide),has become an on-market brand leaders contend .