英语翻译推介、阐明和执行年度市场品牌计划,以便于分配品牌目标和利润增长按照品牌/产品战略,写出建议并阐明行动计划监控所有品牌活动(广告、促销、战役、新品研发、包装、定价、
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英语翻译推介、阐明和执行年度市场品牌计划,以便于分配品牌目标和利润增长按照品牌/产品战略,写出建议并阐明行动计划监控所有品牌活动(广告、促销、战役、新品研发、包装、定价、
英语翻译
推介、阐明和执行年度市场品牌计划,以便于分配品牌目标和利润增长按照品牌/产品战略,写出建议并阐明行动计划监控所有品牌活动(广告、促销、战役、新品研发、包装、定价、分销/市场推广),以保证事业部市场群及时交货及品质保证执行.提供建议,保证跟踪品牌价值和品牌收益率确定市场问题,定义研究目标,对市场研究步骤和分析数据进行纠偏,制作合理建议,满足消费者需要和品牌进一步发展通过分析和跟踪各种数据资源,帮助发展长期品牌战略计划控制媒介支出费用,保证成本效益保持媒体联络,整理媒体买卖/计划/评论,以保证及时完成预算巩固新类别产品/细分信息指导和发展品牌数,熟悉市场程序/技术、沟通和分析技巧帮助市场总监对事业部市场员工的培训
英语翻译推介、阐明和执行年度市场品牌计划,以便于分配品牌目标和利润增长按照品牌/产品战略,写出建议并阐明行动计划监控所有品牌活动(广告、促销、战役、新品研发、包装、定价、
Recommend, formulate and implement annual brand marketing plan so as to achieve allocated brand objectives and profitable growth, write proposal and to formulate action plan according to the brand / product strategy. Monitor all brand activities (advertising, promotion / campaign, NPD, packaging, pricing and distribution / merchandising), to ensure on time delivery and quality execution with SBU marketing team. Make recommendation so as to pursue the brand value and brand profitability. Identify the market issues, define research objectives, oversee the market research process and analyze the data, make critical recommendation to better answer to the consumer need and for further brand development Assist in the development of the long term brand strategic plan by analyzing and tracking of various market data. Control Media spending to ensure cost efficiency. Liaise and coordinate with media buying/planning/review so as to ensure execution within budget and on time. Consolidate new category product/category information. Coach and develop the brand member to achieve familiarization of marketing procedure / techniques, communication and analytical skill. Help marketing director to train strategy business unit marketing staff.