作业帮描述下push theory innovation 和 pull theory innovation
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描述下push theory innovation 和 pull theory innovation
描述下push theory innovation 和 pull theory innovation
描述下push theory innovation 和 pull theory innovation
俩种不同的方式 一个是主动 一个是被动
给你篇参考
Push and pull marketing strategies
Promotional strategies to get your product or service to market can be roughly divided into two separate camps.
1. Push strategy A push promotional strategy involves taking the product directly to the customer via whatever means to ensure the customer is aware of your brand at the point of purchase.
"Taking the product to the customer"
Examples of push tactics
Trade show promotions to encourage retailer demand
Direct selling to customers in showrooms or face to face
Negotiation with retailers to stock your product
Efficient supply chain allowing retailers an efficient supply
Packaging design to encourage purchase
Point of sale displays
2. Pull strategy A pull strategy involves motivating customers to seek out your brand in an active process.
"Getting the customer to come to you"
Examples of pull tactics
Advertising and mass media promotion
Word of mouth referrals
Customer relationship management
Sales promotions and discounts
Simple diagram explaining some example differences between a push and pull promotional strategy
大概意思就是这样 看能不能解决你的问题