关于B2B marketing 和 industrial marketing的区别我搜索industrial marketing的时候wiki上说Broadly,marketing could be split into consumer marketing (B2C "Business to Consumer") and industrial marketing (B2B "Business to Business").可是我

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关于B2B marketing 和 industrial marketing的区别我搜索industrial marketing的时候wiki上说Broadly,marketing could be split into consumer marketing (B2C "Business to Consumer") and industrial marketing (B2B "Business to Business").可是我
关于B2B marketing 和 industrial marketing的区别
我搜索industrial marketing的时候wiki上说
Broadly,marketing could be split into consumer marketing (B2C "Business to Consumer") and industrial marketing (B2B "Business to Business").
可是我老觉得B2B和industrial marketing还是有区别.
翻书 Google 都未果.
我的论文题目是industrial marketing不知道文献引用B2B行不行.

关于B2B marketing 和 industrial marketing的区别我搜索industrial marketing的时候wiki上说Broadly,marketing could be split into consumer marketing (B2C "Business to Consumer") and industrial marketing (B2B "Business to Business").可是我
答案:不行.文献引用B2B不行.
区别:
第一、B2B
B2B是指business to business,是一种比较新的概念,是指买方对买方,提出这个概念,主要是根据市场营销上面讲的渠道一说.B2B的优势在于缩短了渠道,节省了中间成本.可以说,B2B已经越来越趋向于一种独立的Marketing ways了.
第二、industrial marketing
这个在中文的概念,目前翻译都还没有很统一.我不知道对应的中文单词哪个更贴切.
但是,他们之间是不通用的.