用英文介绍一下 汇源集团 在中国的地位以及基本概况用于一篇小演讲
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用英文介绍一下 汇源集团 在中国的地位以及基本概况用于一篇小演讲
用英文介绍一下 汇源集团 在中国的地位以及基本概况
用于一篇小演讲
用英文介绍一下 汇源集团 在中国的地位以及基本概况用于一篇小演讲
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Huiyuan Juice Group:
Beijing Huiyuan Beverage Food Group Co., Ltd. was founded in 1992, is the main fruit, vegetables and fruit juice, vegetable juice drink modern large-scale enterprise groups.
Since its inception, the Huiyuan Juice Group across the country created more than 30 modern factories, a link more than 400 million mu Mingte You fruits, pollution-free fruits, A-class production base of green fruit orchards and standardization of the model; set up all over the country Marketing services network, to build a huge industrial management system of fruit.
At present, China Huiyuan juice industry has become the number one brand. Huiyuan trademarks as "well-known Chinese trade mark", Huiyuan product was awarded the "Chinese famous brand" and the title of "the quality of products eligible for exemption countries," Huiyuan Juice Group was AQSIQ tree for the safety of Chinese food bar business.
According to the authoritative body to investigate the latest AC Nielsen data, Huiyuan 100% pure fruit juice accounted for 46% of market share, in the high concentration of fruit juice occupy 39.8 percent market share. At the same time, juice, fruit puree and fruit juice products exported to the United States, Japan, Australia and more than 30 countries and regions.
Huiyuan Juice Group has always pursued "public nutrition to the benefit of agriculture," the mission of the business, the Group since its establishment, led the entire Chinese fruit juice industry, to lead a healthy fruit juice consumption of the new fashion, the promotion of fruit farming, processing industry and Other related industries to modernize the development of well-off to help millions of farmers.
February 23, 2007, "China Huiyuan Juice Group Limited" in the shares listed on the success of the Hong Kong Stock Exchange, a public subscription was part of a total of 937 times over-subscribed, the day of listing shares rose 66%.
Enterprise development history:
2007: "China Huiyuan Juice Group Limited" in the success of the Hong Kong Stock Exchange listing.
2006: won the "National tourism industry demonstration".
2005: "China Huiyuan" outside incorporated, won the "national product quality exemption" qualified.
2004: awarded the "Chinese famous brand".
2003: China's beverage industry, first through the "security certification drinks";
Yingzong cooperation with the United States, China exclusive multi-dimensional cartoon Bailey wow children drink.
2002: won the "industrialization of agriculture and key enterprises," the title;
"Huiyuan" trademarks well-known trademarks in China.
2001: The first introduced the world's most advanced aseptic cold filling PET bottle production line, China opened up a PET bottle of fruit juice drinks cold aseptic filling of the first.
1999: Huiyuan Group, out-wing "Chinese Drink Industry top 10", and eight years in a row to be so honored.
1998: The layout of the building facing the country, Huiyuan into the period of rapid development.
1997: CCTV prime-time advertising, Huiyuan Juice has gradually become a well-known brands.
1996: 1L Huiyuan family mounted a successful product listing.
1995: The first package Huiyuan 250ml of pure fruit juice and hot-selling success of the listing.
1994: The headquarters will move to Beijing, the development of the domestic fruit juice market, preparations for the construction of the factory.
1993: Germany to introduce fruit processing equipment, the installation was put into production, export was concentrated apple juice.
1992: Zhu Huiyuan Group, the founder of the new creation of a ceremony in Shandong's Zibo Huiyuan.
Corporate Strategy
"Four special": Huiyuan juice concentrate, focus, to do professional juice, fruit juice industry has become an expert, and to create a situation in which an enterprise sectors, to create a situation in which a trade industry.
Relying on big brand, a clear market segments. With the domestic fruit juice market is reaching maturity and by the end of 2007, Huiyuan Juice's sort of all-round product lines, relying on "Huiyuan" brand as a whole, according to market segmentation, product features and consumer demand, its products will be broken down Six for the series: the young fashion-oriented consumer group, the introduction of exotic Wang Vc-rich fruit; launch the first national children's fruit juice? Park Lok product line, to create the first Chinese children's fruit juice brand; the face of high-end market, 100% pure fruit juice, C, he V her family; "all" campaign aimed at fruit and vegetable lovers; "fruit vinegar" targeted "three high" crowd, with blood pressure, lower blood sugar, blood fat and other functions, effective Regulation of acid-base balance in the human body, balanced nutrition to meet consumer fashion for the pursuit of a healthy life.
Diversification of marketing: marketing, entertainment and sports marketing, brand full of vitality. Began in 2006, Huiyuan in the hands of young people have a great influence on the world's well-known international brands MTV Music Television, MTV-sponsored two years in a row Music Festival; choice Yuan Quan, Wang Baoqiang and a series of hot-Stars to play its brand image spokesmen ; In 2007, Huiyuan has sponsored "America's Cup" and "Celebrity Golf Tournament" and other well-known sporting events, distribution of the growing fashion brand Huiyuan healthy vitality.
Core Technology
All along, Huiyuan Juice Group always adhere to their own R & D, manufacturing more than 500 varieties of different flavors of juice drinks; and has industry-leading R & D institutions and well-known domestic and foreign experts. Have "Huiyuan? China Agricultural University College of Food & Beverage Institute"; Huiyuan - Chinese Academy of Agricultural Sciences, fruit, fruit R & D centers, and many research institutes at home and abroad with the establishment of a research study on the combination of the system.
International art aseptic cold filling technology: Huiyuan has invested billions of dollars from Germany, France and other countries to introduce more than 100 PET bottles, the United States, Culture and Sport packages, Tetra, Yile roof of the package, such as cold aseptic filling production line , In which cold aseptic PET bottling line to account for 15, and to create a leading Chinese beverage aseptic cold filling PET bottles in a new era. The use of ultra-high temperature sterilization technology, the heat sterilization of juice from the traditional hot filling 20 minutes 15 seconds down to less than the maximum to retain the juices of nutrition, taste and color.
The internationalization of enterprises
Internationalization of the product
上汇源集团的英文网站上看看公司简介不就知道了