英语翻译Let us consider those service products tof which profitability cannot be used as an efficiency measure.Primarily these are service products in the social or welfare field.The motor car has brought untold benefits to society.It has also pr

英语翻译Let us consider those service products tof which profitability cannot be used as an efficiency measure.Primarily these are service products in the social or welfare field.The motor car has brought untold benefits to society.It has also pr
英语翻译
Let us consider those service products tof which profitability cannot be used as an efficiency measure.Primarily these are service products in the social or welfare field.The motor car has brought untold benefits to society.It has also provided many serious prob-lems.For example,driving standards exacerbate accident injuries,using seat belts can reduce injuries.Can marketing help to reduce drunken driving,discourage accidents or encoueage the wearing of seat belts?How can the principles of marketing be applied here?Who are the customers?What are their needs?
commercial organizations attempt to make a profit and satisfy customer needs by means of a profit objective.Reaching this objec-tive or failing to do so is in fact the measure of their efficiency.Re-lating this to the social/welfare context,we can use as a neasure of efficency the success or failure in reducing social problems③.Thus fewer road deaths at hours notorious for drinking and driving can be used as a measure of success.IT is by no means perfect.There can be many extraneous influences at work④as well but despite this it is better than no measure than no measure at all.
We have explored both commercial and social/welfare service products.We might finally add the dimension of service within a service product.
Many companies engaged in the marketing of physical products have found that they can develop profitable diversification spinoffs by marketing their"know-how"⑤.Thus,a Dutch company en-gaged in the production of dyestuffs found that there was a small but highly profitable market for the production knowledge and applica-tion techniaues that they had asquired over the years.A separate company was set up to sxploit these skills-a service product spun-off from an industrial product.Similarly British Rail have estab-lished a successful consultancy company which advises other coun-tries on how to develop rail services.

英语翻译Let us consider those service products tof which profitability cannot be used as an efficiency measure.Primarily these are service products in the social or welfare field.The motor car has brought untold benefits to society.It has also pr
让我们想一下那些服务产品,这些产品的盈利能力不能当作是有效的办法.基本上这些是社会福利范畴的服务产品.摩托车已经为我们社会带来不可言喻的好处.它同样也带来了不少问题.例如驾驶条件会导致更为严重的交通事故伤亡.使用安全带有助于减少交通伤亡.市场营销是否有助于减少醉驾,降低事故率并倡导使用安全带呢?谁才是顾客呢?他们需要的是什么?
商业机构尝试通过赚取利润为目标来迎合顾客的需求,并赚大钱.将这一点与社会福利挂钩,我们可以用这有效方法,减少社会问题是成功或失败的（标注3处,本意不明,只能直译）.因此,降低臭名昭著的因醉驾导致的道路死亡率是可用来达到成功的办法.显然这是醉驾的.实施中可能还有一些外来的影响,但虽然如此,还是聊胜于无.我们已经从商业角度和社会福利服务产品的角度研究果了.我们最后还会在服务产品的范围里从另一个角度讲一下服务.
很多公司致力于产品本身的市场营销,发现通过营销他们的“知道如何做”的观念,他们可以发展出有利可图的多元化副产品.因此,一间从事染料产品的荷兰公司发现产品知识和应用技术还有高利润的市场,虽然范围不大.这些产品知识和应用技术都是他们采用多年的.一间独立公司建立起来,开发这些技术——从工业产品衍生出的服务产品的副产品.同样的.英国铁路已经建立了一个成功的咨询公司,专门给其他国家提供关于如何发展铁路服务的建议.
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