We are all familiar with UPC codes,those black and white bars that retailers scan at check out to calculate the price of items for sale.They were a revolutionary innovation when they first appeared,but they might need to make way,as Macy’s embraces

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We are all familiar with UPC codes,those black and white bars that retailers scan at check out to calculate the price of items for sale.They were a revolutionary innovation when they first appeared,but they might need to make way,as Macy’s embraces
We are all familiar with UPC codes,those black and white bars that retailers scan at check out to calculate the price of items for sale.They were a revolutionary innovation when they first appeared,but they might need to make way,as Macy’s embraces the QR (Quick response) code.Integrated marketing communications are forever changed in stores.Today,a store can communicate with customers at the point of sale,without ever bombarding them with woo much or pointless information.
If they download the retailer’s Backstage Pass,Macy’s customers can use their smartphones to scan QR (Quick response) codes that appear in stores,in advertising,or online.The application then initiates a 30 second video that provides more information about the product designer,the product itself,or any available promotions.Some partners currently leatured in the videos include popular names such as Bobbi Brown,Sean Combs,Tommy Hilfiger,Michael Kors,Martha Stewart,and Rachel Ray.The information is presented in an entertaining way,enhancing the value of the products to which it refers.

We are all familiar with UPC codes,those black and white bars that retailers scan at check out to calculate the price of items for sale.They were a revolutionary innovation when they first appeared,but they might need to make way,as Macy’s embraces
我们都熟悉的UPC代码,那些黑色和白色条零售商在结账扫描来计算出售的物品的价格.他们是当他们第一次出现了一个革命性的创新,但他们可能需要让路,因为梅西的拥抱QR（快速反应）代码.整合营销传播在商店永远改变了.今天,一个店可以与客户在销售点吸引他们下载了零售商的后台通行证过多或毫无意义的信息.如果沟通,而没有轰击他们,梅西的客户可以使用他们的智能手机扫描中出现的QR（快速反应）代码商店,广告,或网上.然后,应用程序启动,提供有关产品的设计,产品本身,或任何可用的促销活动的更多信息一个30秒的视频.目前在视频leatured一些合作伙伴,包括流行的名字,例如Bobbi Brown芭比波朗,肖恩梳子, Tommy Hilfiger的, Michael Kors的,玛莎·斯图尔特,和瑞秋雷.该信息显示在一个有趣的方式,提高其所指的产品的价值.

我们都熟悉UPC代码,那些黑色和白色的条码,零售商在查看扫描计算物品的价格出售。他们第一次出现时是一个革命性的创新,但他们可能需要让路,因为梅西拥抱QR代码(快速反应)。整合营销传播在商店永远改变了。今天,商店可以在销售点,与客户沟通没有用吸引他们,或毫无意义的信息。　　　　如果他们在后台下载零售商的传球,梅西的客户可以使用智能手机来扫描QR(快速反应)代码出现在商店、广告或网上。然后,应用程序启...

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