英语翻译The first Starbucks coffee shop opened in 1971 in downtown Seattle,Washington,in the United States．It was a small coffee shop that roasted its own coffee beans．The coffee shop’s business did well,and by 1981 there were three more St

英语翻译The first Starbucks coffee shop opened in 1971 in downtown Seattle,Washington,in the United States．It was a small coffee shop that roasted its own coffee beans．The coffee shop’s business did well,and by 1981 there were three more St
英语翻译
The first Starbucks coffee shop opened in 1971 in downtown Seattle,Washington,in the United States．It was a small coffee shop that roasted its own coffee beans．The coffee shop’s business did well,and by 1981 there were three more Starbucks stores in Seattle．
Things really began to change for the company in 1981．That year,Howard Schultz met the three men who ran(经营) Starbucks．Schultz worked in New York for a company that made kitchen equipment．He noticed that Starbucks ordered a large number of special coffee makers．and he was curious about the company．Schultz went to Seattle to see what Starbucks did,and he liked what he saw．He wanted to become part of the company．In 1982,the original(原先的)Starbucks owners hired Schultz as the company’s head of marketing．
In 1983,Schultz travelled to Italy．The unique atmosphere of the coffee bars there caught his eye．To Schultz,it seemed that Italians spent their daily lives in three places：home,work,and coffee bars．His experience in Italy gave Schultz a new idea for Starbucks back in Seattle．
Schultz created an atmosphere for Starbucks coffee shops that was comfortable,and customers everywhere seemed to like it．Between 1987 and 1992,Starbucks opened 150 new stores—and that was only the beginning．In fact,by the year 2000,three new Starbucks stores opened somewhere around the world every day!
Today,Starbucks has thousands of stores,including stores in twenty-six countries．One thing that helps make Starbucks succeed in cities outside the United States is the way Starbucks works with local stores and restaurants．By working together with a store already in the city,Starbucks gets an understanding of customers in the city．This understanding helps Starbucks open stores in the right locations for their customers．

英语翻译The first Starbucks coffee shop opened in 1971 in downtown Seattle,Washington,in the United States．It was a small coffee shop that roasted its own coffee beans．The coffee shop’s business did well,and by 1981 there were three more St
第一家星巴克咖啡屋是在1971年的美国华盛顿的西雅图街.他是一家小的咖啡店并且自己烘烤咖啡豆.这个咖啡店的生意很好,因此到1981年为止,在西雅图已经有4家星巴克咖啡店了.
这个公司真正开始改变是在1981年.那一年,霍华德.舒尔兹会见了三个经营星巴克的商人,舒尔兹在纽约一家生产厨房用具的公司工作.他注意到星巴克订购了一大批的特殊咖啡壶.并且他对这家公司很好奇.舒尔兹到西雅图看看星巴克到底是怎样的,他很喜欢他所见到的.他想要成为这家公司的一份子.1982年,原先的星巴克拥有者雇佣舒尔兹作为市场部经理.
1983年,舒尔兹到意大利旅游.哪里咖啡店的独特的氛围吸引了他.对舒尔兹来说,意大利人每天的生活都徘徊于三个地方,家,工作室以及咖啡厅,在意大利的经历给了舒尔兹关于回到西雅图开星巴克一个全新的想法.
舒尔兹在星巴克咖啡厅创造了一种舒适的氛围,消费者们都很喜欢这种氛围.在1987到1992年间,星巴克开了150家分店,但那仅仅是个开始.实际上,到了2000年,在世界的各个地方平均每天都有三家新的分店产生.现在,星巴克已经有了上千家的分店,分布在26个国家.在美国远离城市的地方,星巴克能够进入城市获得成功的一个原因就是和当地的市场和饭店合作.通过和在城市里的一个超市合作,消费者们对星巴克都有一个初步的了解.这种了解帮助星巴克为消费者开设分店在合适的位置.

第一家星巴克咖啡连锁店于1971年在美国华盛顿州的西雅图商业区正式运营。当时是间烘焙自制咖啡豆的小店，由于生意红火，到了1981年其连锁店在西雅图增至三家。对星巴克来说，真正意义上的改变也始自1981年。当时，霍华德.舒尔茨与三家店的负责人进行了会面。舒尔茨在纽约一家制作厨房设备的公司工作，他留意到星巴克对他们生产的一种特制咖啡壶有着大量需求，因此对其产生了浓厚兴趣。为此，他特意跑到西雅图观摩了星...

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第一家星巴克咖啡连锁店于1971年在美国华盛顿州的西雅图商业区正式运营。当时是间烘焙自制咖啡豆的小店，由于生意红火，到了1981年其连锁店在西雅图增至三家。对星巴克来说，真正意义上的改变也始自1981年。当时，霍华德.舒尔茨与三家店的负责人进行了会面。舒尔茨在纽约一家制作厨房设备的公司工作，他留意到星巴克对他们生产的一种特制咖啡壶有着大量需求，因此对其产生了浓厚兴趣。为此，他特意跑到西雅图观摩了星巴克制作咖啡的流程，对所见所闻十分兴奋，有了加入进去的念头。1982年，原先的星巴克老板聘用舒尔茨作为公司市场部经理。
1983年时，舒尔茨去意大利旅行，被那里独特的咖啡馆文化气息深深感染。在他看来，意大利人的日常生活离不开三个去处：家，办公室和咖啡馆。这次意大利之行让他对于西雅图那边星巴克的经营产生了新的理念。之后，他悉心营造了星巴克的氛围，所到的客人都感觉十分惬意，来自各个地方的人们都日益喜欢上了这里。 1987年至92年间，星巴克开张了150家新店面————而这仅仅是个开始——到2000年时，发展到每天都会有三家店开张，分布在世界各地！
今天的星巴克涵盖了26个国家成千上万间连锁店。之所以能在美国之外的城市取得巨大成功，有一方面缘于它与本土商店及餐馆的合作原则。有了与当地商店打交道的铺垫，可以更好的了解当地民众的消费心理，从而从顾客角度出发进行合理正确的选址。

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