英语翻译、天空翻译：Advertising is only part of the total sales effort, but it is the part that attracts the most attention. In newspaper, in magazine, in the mail, on the radio and television, we constantly see and hear the message for hun

英语翻译、天空翻译：Advertising is only part of the total sales effort, but it is the part that attracts the most attention. In newspaper, in magazine, in the mail, on the radio and television, we constantly see and hear the message for hun
英语翻译、天空
翻译：Advertising is only part of the total sales effort, but it is the part that attracts the most attention. In newspaper, in magazine, in the mail, on the radio and television, we constantly see and hear the message for hundreds of different products and services. For the most part, they are the kinds of things that we can be persuaded to buy.
The simplest kind of ad is the classified ad. Every day the newspapers carry a few pages of these ads; in the large Sunday editions there may be several sections of them. A classified ad is usually a few lines long. It is really a notice or announcement that something is available.
Newspapers also carry a large amount of display advertising. Most of it is for stores or for various forms of entertainment. Newspapers generally reach an audience only in a limited area. To bring their message to a larger audience, many who want to put out their ads use national magazines. The use of bright colors, attractive pictures, and short message is all characteristic of magazine ads. The most important purpose is catch the eye. The message is usually short, often no more than a slogan which the public identifies with the product.
The same techniques have been carried over into television advertising. Voice and music have been added to color and pictures to catch the ear as well as the eye. Television ads are short—usually only 15, 30, or 60deconds, but they are repeated over and over again so that the audience sees and hears them many times.
这是一个问题 3. What’s the purpose(目的) of advertising according to the passage?
A. To catch the consumers’ attention.
B. To persuaded the consumers to buy the products.
C. To make money. D. Both A and B.
填空：
15. On Internet, it’s easy to ? an order if you want to buy anything.
A. book B. fit C. place D. make

英语翻译、天空翻译：Advertising is only part of the total sales effort, but it is the part that attracts the most attention. In newspaper, in magazine, in the mail, on the radio and television, we constantly see and hear the message for hun
广告只是销售所花费的努力中的一部分,但这部分吸引着主要的关注.在报纸,杂志,邮件,广播电视里,我们经常看到或听到成百上千种产品或是服务的信息.其中大多数都是我们能被说动去购买的.
最简单的广告形式就是分类广告.每天的报纸上都登着好些页.在周日的加大版面报纸里,还会有好几版面.分类广告通常只有几行,它实际上是一个通知或者告示,说明某种物品可供大家选购.
报纸也刊登大量的展示型广告,其中大多数是有关商场或各种娱乐的.通常来说,报纸的读者仅限于一定地区.如果想把信息传递给更多受众,许多想发布广告的人会使用全国性的杂志.鲜艳的颜色,诱人的图片或简短信息等等都是杂志广告的特点.最重要的就是要吸引眼球.信息通常简短,经常不比大众用来认知产品口号标语长.同样的技巧也被应用到了电视广告中.在用图像吸引眼球的同时,语音和音乐也被用来吸引大家的听觉.电视广告比较简短,通常只有15,30或者60秒,但它们被反复播放于是观众看到并听到很多次.
问题：答案是D
填空：
C.to place order 是习惯用语,表示‘下单’

答案 3.D
On Internet, it’s easy to book an order if you want to buy anything.

3、D
15、place an order-------下单/订购，这是固定用法

3.D 填空：book